Échale Challenge

Avocados from Mexico Ignites a Movement

by Motivating Latina Moms and Their Families to

Join the Échale Challenge

The 21-day Challenge inspires Latina Moms to kick-start a more healthful New Year by adding more fruits and veggies to their family’s diets and exercising regularly.

DALLAS, TX – January 26, 2015--Among the top ranked priorities for moms is always the health and wellbeing of their families. In 2015, Avocados from Mexico (AFM) will help ignite a movement among Hispanic families by offering easy tips for more nutritious meals, as well as simple exercise activities for the whole family to enjoy. Avocados from Mexico brand ambassador and cooking show host, Maggie Jimenez will serve as the Échale Challenge spokesperson and help motivate Latina moms to take the Échale Challenge. The challenge, which begins February 9, 2015, will award participants that are the most active via social media, showing how they are adding more fruits and vegetables to their diets and exercising with weekly prizes and a grand prize of $10,000.

The Échale Challenge is a great platform for Latina Moms to connect with their kids and take part in a movement that can help nurture them. Working to help promote more nutritious eating habits and active lifestyles, the Échale Challenge mission is to motivate and inspire families across the nation.

–Stephanie Bazán of Avocados of Mexico

Knowing that Hispanic moms already have busy schedules, participating in the Échale Challenge is quick and easy. Every week AFM will provide tips and weekly themed recipes focusing on breakfast, lunch/snacking and dinner as well as suggestions for family activities. Participants will be able to register, receive notifications and showcase their activity and progress via a mobile app.

How it works:

  1. Visit facebook.com/aguacatesdemexico to sign up for the 21-day challenge and access recipes, tips and health information
  2. Pledge to add more fruits and vegetables (including avocados) to your dishes and be more active
  3. Post pictures throughout the week showing Échale Challenge -inspired recipes and share your journey with others via your social media channels using #ÉchaleChallenge
  4. Earn points by encouraging your friends and family to join the challenge
  5. Those that share the most pictures and encourage others to join will be entered to win $5,000, awarded on a weekly basis with a grand prize of $10,000 awarded to the most active after the 21-days are over

As a mother of 2 young girls, the Échale Challenge is an important movement to get Latina Moms to engage with their families on the topic of health and wellness in a fun way through social and mobile technology. This is a great way to unite Latina moms and their kids on overall wellbeing.

–Maggie Jimenez

Maggie Jimenez will visit Latina moms and families across the U.S. in January and February to conduct outreach in the Latino community and encourage others to join the movement. Visit www.facebook.com/aguacatesdemexico for updates.

About Avocados from Mexico

Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Dallas. Visit www.echalechallenge.com.


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